When I was managing smaller Google Ads accounts (or Google Ad Words as it was known then) with only a few hundred ads back in the day, I could keep track of my split tests in a matter of minutes. When ...

Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

Almost 38 years after the most famous ad in the world aired, director Ridley Scott has revealed his first reaction to Apple’s 1984 ad script … Like Philip Elmer-DeWitt, I didn’t think there was any ...

A clutch of historic ad campaigns has been redrafted using inclusive vocabulary to convey the importance of LGBTQ+ inclusivity in advertising and marketing. Representation drive sees classic ad ...

To help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great ...

Meat & Livestock Australia's (MLA) famed Australia Day ad hasn't even been created yet but it's already causing controversy. It seems the mooted script for one of the most infamous adverts in the ...

John Oliver says he has a great script for a car dealer to use in a commercial, and he's willing to offer it for free. But only on the condition that the dealer signs a contract to produce and air the ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...