Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Super League Gaming expanded its revenue-generating capabilities on the booming Roblox platform, buying ad-tech company Bloxbiz for up to $17.5 million in cash and equity.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

"2023 was a year of testing and learning, 2024 is our year of scale," for Roblox's ad business said Christina Wootton, Roblox's partnerships boss.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Ads are one of Roblox’ unpulled levers. They're pulling it. This will be a new type of ad with a new level of brand engagement, and a great demo. But advertisers will not be getting the sort of ...

Knowing what Roblox Studio is and how to set it up on Windows 11/10 is important for aspiring game developers. We explain all you need to know.