Example AdWords Scripts to detect anomalies in the performance of accounts. Script results for all AdWords accounts are aggregated in a dashboard. If you’re anything like me, one of your least ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

AdWords Scripts are one of the most powerful ways to automate reporting and management of AdWords accounts but in most cases they require that the user is able to ...

A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...

Google announced some new features for the AdWords Scripts JavaScript based account management tools. The new features include AdWords reports using AWQL, support of negative keywords, AdWords ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Google announced in the Google AdWords Help forums, a new series of workshops, this one aimed more at the advanced AdWords advertiser. It is called the AdWords Scripts Workshops 2015 and they are free ...

AdWords Scripts -- those lines of code that tell AdWords accounts how to edit functions like creating or automating new campaigns -- can become very useful, per Rebeka Alverez-Heck. She explains how ...