An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Google announced on Google+ and Twitter that now you can add, edit or delete keywords within your AdWords campaigns directly in the Google AdWords mobile app on iOS or Android. You can also add ...

In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting ...

Google AdWords is the online advertising program that often shows 3-line text ads next to Google search results. And it's a great way to generate targeted traffic to your site. One of the questions I ...