This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

When Gina posted her favorite 15 Firefox Quick Searches, she used a Firefox feature which associates keywords with frequent web searches. But you can use bookmark keywords not only for web searches, ...