Purpose-built analytics tools turn real-time Roblox gameplay data into actionable insights—unlocking new value for marketers, developers, investors, and analysts as the ecosystem scales Initially ...

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second quarter alone, its users spent 27.4 billion hours engaged with its platform ...

Roblox said it was adding a set of AI updates designed to attract more gaming-content creators along with intellectual property from toy-maker Mattel. Video-game company Roblox said Friday that Mattel ...

Roblox Corporation (RBLX) continues to lean heavily on artificial intelligence as it charts a path for sustained expansion. The company’s second-quarter 2025 results highlighted robust user growth, ...

Rumors have been swirling that popular online gaming platform Roblox is shutting down. Roblox allows users to make a virtual universe and participate in millions of games and interactive environments.

Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...