Roblox has launched a new set of analytical tools to assist developers in optimising in-game experiences. In a bid to enhance player engagement, the tools, named Economy and Funnel event analytics, ...

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.