RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

The TikToker behind the viral Apple dance has settled a lawsuit against Roblox. Influencer Kelley Heyer had accused the ...

At the RDC, Roblox announced to launch in-game advertising as early as 2023. Click here to see my thoughts on the company's strategies and why I find the risk reward attractive.

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

The Children’s Advertising Review Unit (CARU) of BBB National Programmes, a U.S. advertising watchdog, has found Roblox in violation of the group’s guidelines for responsible advertising to ...

Following Schlep's exposé of several alleged predators, Roblox issued a legal complaint and reportedly banned him from the ...

Roblox will now require users of all ages to undergo a mandatory age verification to access its communication features.