Here are a few crucial moves that it has made: Immersive ads: Roblox introduced advertising formats that integrate directly into its 3D environments. Think of a digital billboard in a racing game, or ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

ClearBridge Investments, an investment management company, released its “ClearBridge Mid Cap Growth Strategy” third-quarter ...

The truth likely lies somewhere in between. Roblox may be an innovative and culturally relevant gaming platform, but that ...

As platforms like Roblox and Fortnite explode, players are evolving into developers, transforming gaming into a ...

Roblox is a massively popular multiplayer online platform that allows people to create games and play together. It's estimated that between 80 and 100 million people enjoy playing on the platform on a ...

A leading supermarket chain is also making waves in the metaverse, engaging new customers in a fun and rewarding way through ...