RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...

Online gaming firm Roblox Corp RBLX.N said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases. It will ...

A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

Roblox, the online game platform with metaverse ambitions that targets tweens, is introducing a host of new features aimed at making its experiences more age-appropriate and profitable for the ...

At the RDC, Roblox announced to launch in-game advertising as early as 2023. Click here to see my thoughts on the company's strategies and why I find the risk reward attractive.