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Rather than pull the ad or run completely generic advertising, they decided to have a bit of humour about the situation they were in.” Emily’s campaign is also an example of “affiliative humour”, ...

Crimes, Treasury Wine Estates’ wine brand, has launched its biggest OOH advertising campaign to date. The advertising ...

How to develop international advertising campaigns that work The example of the European food and beverage sector Ullrich Appelbaum and Chris Halliburton This paper proposes an original approach to ...

For example, it can be integrated with consumer advertising campaigns in several ways: to make differentiated offers to prospects who respond to an advertising campaign; ...

The advert sees superstar chef Tom Kerridge sample the three M&S Collection flavours currently available in selected stores ...

Top 10 Best Print Ads of All Time: Advertising Examples With digital channels like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer play a ...