Apple's 'Shot on iPhone' campaign has been running since 2014, when it began by showing off the camera capabilities of the ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...

Understanding cross-media marketing from zero. What are the benefits of it, and learn how to design a campaign for yourself?

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures ...

A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

Somehow, as the previous generation of sports icons edges toward the finish line, it’s almost surprising WWE’s John Cena hasn ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...