Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around the globe, according to materials the company shared with Marketing ...

Dive Brief: Coca-Cola could be letting go of its “Open Happiness” global campaign, which launched in 2009 during “American Idol.” The brand has requested that 10 of its roster agencies from around the ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global ...

In summary, Coca-Cola’s memorable advertising campaigns are the result of a combination of different factors, including consistency, emotional appeal, iconic imagery, music, timing and storytelling.

So Coca-Cola works around the shows, not in them. But the pairings are ambitious in scope and far more difficult to put into place than a TV ad campaign.

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...

The Atlanta-based soft drinks giant is working with bankers at Lazard to gauge interest in a sale of the coffee chain it ...