With a change of ownership in the works, the fate of TikTok’s algorithm – the secret sauce of its success – is up in the air. Whatever happens, changes to the video sharing app are coming.

The algorithm that powers TikTok’s “For You” page has long been a source of fascination and suspicion. Fans often remark on the app’s eerie accuracy, while TikTok critics have at times speculated the ...

TikTok’s algorithm knows. People speak of the unseen program governing the platform’s “For You” page, where videos populate based on ones you’ve previously interacted with, as an omniscient, ...

From Drone dancing to dog painting, 2021's TikTok content has once again delivered some of the most inventive videos you will have seen all year. An addictive stream of content such as this, seemingly ...

“It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion.” But what if we redesigned social media to bridge divides?

China won’t let go of the For You page without a fight China won’t let go of the For You page without a fight “I told them they have until Sept. 15 to make a deal” But this week has seen new concerns ...

TikTok’s ascension has been swift thanks to hefty word of mouth and strong marketing muscle from its Chinese parent company, ByteDance. It might also have something to do with the fact that, as a fun, ...