Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards. In a first for the gaming platform, players visiting any of the brand’s 150 ...

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga Sanctuary was the brand’s first step into the metaverse and has been ...

Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox. Sign up for our newsletter to get the latest on the ...