Gen Alpha aren’t waiting to grow up, they’re already shaping what brands look, sound and act like. Born between 2010 and 2025 ...

Dandy's World is a survival horror experience on the Roblox platform where players must team up with other players to ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...

Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In this game, you can form up to a party of four and leave on an expedition ...

Street expects the company to report a loss per share of $0.51, a more than 37% decline from last year, on revenue of $1.69B, ...

Shares of Roblox (NYSE:RBLX) fell on Thursday after the online gaming platform forecast losses higher than analyst estimates ...

Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand's purpose of empowering self-expression and personal style, according to a ...

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

The retailer unveiled ‘ShimmerVille,’ describing it as ‘a transformative digital world to explore, work, play, shop and connect with friends.’ Claire’s joins an ever-growing list of brands that have ...