AOL

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
The Drum

Why The Garfield Movie was a purrfect hit with Gen Z and Alpha on Roblox

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...
The Star

Generation Alpha’s 'FarmVille' is growing like crazy in 'Roblox'

Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille, the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture ...
Marketing Dive

Purina races onto Roblox with game focused on virtual pets

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...