Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...
Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...
Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille, the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture ...
The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...
Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...
Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...
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