The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

Roblox is building a 3D technology platform that supports communication and co-experience. The platform continues to gain network benefits as more users join the site and the company pays out more ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...