Move over, Gen Z. A new player has entered the arena, and they’ve never known a world without TikTok, iPads, or Minecraft.

Roblox demonstrates strong revenue growth rates, indicating robust user engagement and monetization potential. 7% of Roblox’s market cap consists of cash and long-term investments. Forecasted to ...

Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille, the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture ...

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...

Roblox Corporation rebounded strongly in Q2, surpassing weak guidance from Q1, with robust engagement growth and increased bookings. The virtual gaming company reported key metrics with 20%+ growth: ...

Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In this game, you can form up to a party of four and leave on an expedition ...

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

The AFL is jumping into the world of Roblox to launch its own Roblox experience that will connect fans and players alike on one of the biggest gaming platforms globally ...