Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Sept 12 (Reuters) - Amazon.com (AMZN.O), opens new tab said on Thursday it will increase the compensation to its Delivery Service Partners (DSP) through a $660 million investment over the next year.

With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit. Mid-day ...

:Amazon.com said on Thursday it will increase the compensation to its Delivery Service Partners (DSP) through a $660 million investment over the next year.Amazon's package delivery is done mostly by ...