Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is ...

Amazon’s fresh slate of hardware is here, but the real bonus is the assistant powering them. Alexa+ promises an evolution, and these four core areas show why should finally pay attention to the hype ...

Coletta is the Junior Features Editor of Android Police, where she helps writers look their best and makes articles easy to read. She's been teaching people how to use their computers since the days ...

It’s no wonder titans of tech are locked in an epic battle of the bots, racing furiously to produce the best virtual assistant. Their respective help-bots — Apple’s Siri, Google’s Assistant, Amazon’s ...

Amazon sellers in the USA are burning out. Time is slipping. Orders are piling up. Product listings remain unoptimized. Customer messages sit unanswered. Sound familiar? You are not alone. Over 60% of ...