Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Anchor Text: What Is It & How To Optimize It? Don't overlook the importance of anchor text. Discover the different types and recommendations for best SEO practices in this beginner-friendly guide.

Advanced Approach to Selecting Anchor Text This step-by-step guide will help you select and optimize your anchor text for link building without getting you in hot water.

Why You Shouldn't Control Anchor Text There are multiple reasons why you can—and should—stop trying to control anchor text when link-building. Exact anchor text is increasingly less important to ...

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.

Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that ...

A HighRankings Forum thread asks an interesting question. If I add links to my web page and nofollow them, does Google still read the anchor text of the link and use that in part of how they ...

Understanding how to use anchor text effectively is an important piece of your overall link-building strategy.