Hosted online CRM and business applications provider Salesforce.com Inc. is looking to fill out its current offerings with new developer resources, including a new programming language and platform.

Salesforce has further opened up its programming platform, allowing users to enhance and change the way the online customer relationship management application functions. The Apex programming language ...

In hopes of creating a third major revenue-generating business, Salesforce.com plans to make its Apex programming language and development platform available to users of its on-demand applications.