When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years ...

Launching an app is only the first step toward success. The real challenge lies in making it visible among millions of ...

Jai Jaisimha is the founder and CEO of Appnique. The mobile apps marketplace continues to grow explosively, creating a number of challenges to app creators. Nielsen has reported that 53 percent of app ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

ASO, or app store optimization, is the process of creating and adjusting an App Store or Google Play listing for long-term, organic success. The concept of ASO has caught fire recently due in no small ...

Thin line flat design of lab scientist holding mobile app store solution, smartphone application analysis and study, technical service. Modern vector illustration concept, isolated on white background ...

For the first time, enterprises will have a complete set of solutions for end-to-end mobile app experience optimization to attract, grow, retain and monetize app customers PORTLAND, Ore.--(BUSINESS ...

MobileDevHQ, a Seattle-based startup providing tools for App Store Optimization (ASO) and additional insights for mobile developers, has raised a $650,000 round of funding following its participation ...

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some ...

The year 2020 was eventful for mobile app developers and publishers. The global pandemic forced businesses to look for ways to facilitate Covid-19 contact tracing, improve collaboration among remote ...