Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along ...

While Apple’s Holiday ad is not about hard-selling, it does feature Apple products in a very positive light. The Magic of Mini however feels more about Tierra Whack than the HomePod Mini.

Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online. In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple's ...

Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States.

The ad ends with text that says “Some things shouldn’t be shared. iPhone helps keep it that way.” Apple has hammered on its dedication to privacy as a marketing pitch in recent years, with ...

Apple’s ad network has significantly expanded since Apple changed marketing practices, hitting 60% of all its business from the first half of 2020 in just seven weeks this year.

According to Apple’s careers website, it is looking to fill another 216 such roles, almost quadruple the 56 it was hiring in late 2020. Apple disputed the figures but declined to elaborate.