Apple's planned TV service has been long talked about and long delayed. In 2015, reports indicated that the delay in bringing the service to market had to do with negotiations for local programming.

Apple has taken a big step into the world of film and TV, aiming to spend $1 billion on Apple original programming in the next year.

As for the original programming Apple has been working on, some of the projects in the works include a revamp of the 1980s hit Amazing Stories, a new comedy series from It’s Always Sunny in ...

A special Apple Event is scheduled for Tuesday, Sept. 9, at which new hardware from the company will be revealed. The folks ...

Its slate of original programming includes shows like Ted Lasso, The Morning Show, Foundation, and For All Mankind as well as movies like The Banker, Greyhound, and Palmer. See price at Apple TV Plus ...

Remember the dumb money. Apple doesn’t need original programming to raise the visibility or sheen of its brand. Original programming should fit within the Company’s strategic game plan.

This year, Netflix will spend something in the realm of $6 billon on original programming, more than any media company apart from ESPN. Amazon is expected to spend $4.5 billion. Even Google, the ...

Apple is preparing to join the pack of companies that buy and promote original TV and film productions, although its investment would be far smaller than more established players including Netflix ...

The second, which was announced in March, is a non-scripted television show that will "spotlight the app economy." Apple is working with Will.i.am, Ben Silverman, and Howard T. Owens on the series.

How Apple TV Plus quietly became a powerhouse of original programming Its library may be small, but Apple TV Plus has been putting out gems more consistently than any other streamer.