The brain has an irrepressible ability to make associations. This is well illustrated by one of my favorite illusions, the McGurk Effect, which demonstrates that what we “hear” is strongly influenced ...

(Santa Barbara, Calif.) — Listen to the first notes of an old, beloved song. Can you name that tune? If you can, congratulations — it’s a triumph of your associative memory, in which one piece of ...

Researchers have a new hypothesis for how brain cells called astrocytes might contribute to memory storage in the brain. Their model, known as dense associative memory, would help explain the brain's ...