When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...