Toyota-branded cars have been removed from Roblox along with other car brands, disappointing fans of the sandbox game. Changes in the game include the removal of free-to-buy listings for cosmetic ...

Both the Avatar Auto Setup and Texture Generator have been released globally today, March 18, available in alpha and public beta respectively. They can be found within Roblox Studio, the platform’s ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into ...

“The Brands Experience,” developed with creative studio Sawhorse, features case studies based on immersive Roblox campaigns from Walmart, Adidas, Universal Pictures and Paris Hilton's 11:11 ...

Roblox is launching a partner programme as it aims to grow its global advertising ecosystem and educate brands looking to advertise on its immersive gaming platform.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Stephanie Latham, VP of global brand partnerships at Roblox, stopped by Variety podcast Strictly Business to discuss just how lucrative Roblox has become as an experiential platform for users, ...

NASCAR’s Next Gen race car will hit the virtual streets for the first time on Roblox starting this Friday, Nov. 5.