In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

In today’s dynamic B2B technology landscape, marketing automation has evolved beyond lead generation. It’s now a critical driver of revenue growth, empowering businesses to build deeper customer ...

This is why marketing automation for small businesses is so important. Marketing automation helps you achieve your marketing efforts faster. When implemented correctly, marketing automation platforms ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

B2B Marketers are witnessing a rapid snowballing of digital platforms that can influence the overall customer journey. The emergence of these platforms has made it increasingly difficult for marketers ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025 ." This survey ...

The excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable because ...

Surely, you have come across multiple tools claiming to be the best at marketing automation. Amidst all the noise, how do you zero in on the best marketing automation software? Luckily for you, we’ve ...