Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

Search Engine Land » Digital Marketing Buyer’s Guides » B2B Marketing Automation Platforms 2014: A Buyer’s Guide Chat with SearchBot Please note that your conversations will be recorded. Table of ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

READING, United Kingdom--(BUSINESS WIRE)--Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing ...

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies.

Lastly, while marketing automation software is often compared to customer relationship management (CRM) software because of their overlapping functionality, the core function of CRM is to capture, ...

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they're not alone. Sixty percent of companies struggle to find the resources necessary to ...