“The early success of Dress Up BFF speaks to how the brand promotes confidence, self-expression, and creative play, which mirrors what makes Roblox a meaningful space for millions of young players.” ...

Dress Up BFF launched in beta on Roblox last month, racking up more than 1 million unique visitors in its first couple of weeks. Players spent a total of 10 million-plus minutes with the game, ranking ...

Dixie and Charli D’Amelio debuted “Dress Up BFF” Tuesday, a Roblox game featuring characters from their original animated franchise “Squeaky & Roy.” Per the game’s description, “‘Dress Up BFF’ puts ...