The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

If you can’t measure it, you can’t manage it. Metrics, the bane and blessing of corporate citizens, emerge from this truism. Metrics allow managers to determine the efficacy of process changes and ...