Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Customizing the avatar with different accessories, clothing, and other items is a large part of the Roblox experience. Fortunately, the Avatar Shop offers a large selection of free products to help ...

Roblox players can quickly turn text prompts into new fashion looks and playable avatars. Roblox is launching two new AI tools for creators who use its desktop Roblox Studio software, allowing over 5 ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...