This research establishes the bases of the technology for observing not only a present state but also a one-step-ahead state of individuals by integrating a ubiquitous and IT-based sensing technology ...

The vast majority of experimental work in behavioral and biomedical science involves group comparison—in the simplest case, an experimental and a control group. Average data are compared and the ...

In an article from this special issue of Scientific American, Robert B. Cialdini describes how businesses exploit basic human behavioral tendencies to persuade people to buy their products. For ...

The Brain & Behavior Research Foundation (BBRF) today announced the 2025 class of 165 Young Investigator grantees, providing $11.4 million in two-year seed funding to early-career scientists pursuing ...