Twitter is offering a feature to match Promoted Tweets to trending hashtags. Customers can choose negative keywords that will keep a Promoted Tweet from being associated with a word, and there are ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Lots of bold moves coming out of Twitter before the holiday vacation. The latest, and most subtle, is the offering of more granular search terms for advertisers to promote tweets against in its ...

Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language ...

Twitter said today that it has launched new tools that give advertisers better ways to match promoted tweets to search terms. In a blog post this afternoon, Twitter said that advertisers can now ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our ...

The other week, we went a little crazy – it’s cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with “(not provided)” in organic ...

The most basic part of any search engine optimisation strategy is keywords. After that other factors like website audit, on-page and off-page optimisation, content writing and so on comes into play.