Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Outcomes are often shaped by factors outside of your control. An executive coach provides a framework for sound ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Discover the essential steps and factors in the financial decision-making process for individuals and businesses. Enhance ...

No matter what role you’re in, you’re constantly making decisions. As you continue to move up in your career, those decisions become more consequential. When the stakes rise, it’s easy to feel ...

Researchers mapped activity in 621,733 neurons, revealing how vision, choice, movement, and reward signals spread across brain regions.

The military decision-making process (MDMP) is not a boogey man to be feared, but a process to be embraced and mastered by all staffs charged with developing operations plans and orders. It is a ...