Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox series toys combine the open-minded creativity of a LEGO minifigure with the open-ended capabilities of an online game.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox series toys combine the open-minded creativity of a LEGO minifigure with the open-ended capabilities of an online game.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.

Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

Roblox toys are action figures connected to the online game in some way. These figures roughly resemble a Lego figure, only they’re roughly twice the size.