Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

New joint safety testing from UK-based nonprofit Apollo Research and OpenAI set out to reduce secretive behaviors like scheming in AI models. What researchers found could complicate promising ...

Road crashes claim nearly 11.9 lakh lives globally every year, with two to five crore people suffering non-fatal injuries (as of 2023 data). Among these, vulnerable road users (VRUs)—including ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Schizophrenia is a serious mental health condition that affects thoughts, moods, perceptions, and behaviors. Affected individuals experience positive symptoms like delusions and hallucinations, and ...