There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

Classroom management is paramount to effective teaching. It sets the stage for a productive learning environment where students can thrive academically, socially, and emotionally. The psychology ...

Lisa Smith is a writer with a passion for financial journalism, contributing to popular media outlets like Investopedia and Bloomberg BNA. Andy Smith is a Certified Financial Planner (CFP®), licensed ...

Ask students what or who they associate with a particular product -- name a brand of athletic shoes, for example, or a certain soft drink or car. If students name a personality, icon, or abstraction ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...