Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

Yahoo! is to acquire Hungarian web analytics software firm IndexTools for an undisclosed sum. Upon completion of the acquisition, IndexTools’ assets will help Yahoo! expand its clients’ online ...