Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

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Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

HR analytics software provides companies with the necessary insights to help them make informed decisions on how to manage their workforce and improve business performance. Without these tools, HR ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

Data is the foundational building block for most companies. Leaders won’t know how their company is doing or which growth strategies are most necessary if they can’t review recent data. Software makes ...