Google has made clear that Omni isn't just a big branding exercise about connectors to S3 and ADLS (Amazon's Simple Storage Service and Azure Data Lake Storage, respectively), either. Instead, ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

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This SEO approach to BigQuery answers the question: What do I do once I connect BigQuery to Google Search Console? Let's find out! BigQuery has a number of advantages not found with other tools when ...

Google has been on a tear integrating its AI model Gemini into its cloud products and services, as showcased at this year’s Google I/O event. One significant AI-driven transformation for marketers is ...

Google Cloud introduced a new multicloud analytics solution this week that allows the BigQuery petabyte-scale data warehouse service to connect directly to data stored in other clouds. Announced on ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Two of the greatest obstacles to getting started with today’s deep ...