When it comes to Google BigQuery, there are plenty of articles and online courses out there. Most are “tech to tech” explanations—which are great. But they can be intimidating for those beginning ...

Do you want to analyze data that resides in Google BigQuery as part of an R workflow? Thanks to the bigrquery R package, it’s a pretty seamless experience — once you know a couple of small tweaks ...

BigQuery vs Snowflake: Which ETL tool is best? Your email has been sent ETL tools can help you gain more actionable insights from your data sets across multiple sources. Read this comparison of ...

Google has announced that Google BigQuery, a web service that lets users do interactive analysis of massive data sets, is now available to the public. According to Google, BigQuery Service allows ...

Google has made clear that Omni isn't just a big branding exercise about connectors to S3 and ADLS (Amazon's Simple Storage Service and Azure Data Lake Storage, respectively), either. Instead, ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Few companies in the world have access to datasets as large as Google does, and, unsurprisingly, Google is one of the companies at the forefront of Big Data analytics. Now Google plans to share the ...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

Inevitably, large businesses will collect all kinds of sensitive data. Often, that’s personal identifiable data (PII) of their customers and employees, or other information that only a select number ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...