Snap may not be particularly keen on the metaverse — at least, not as it’s been articulated by Mark Zuckerberg — but the company’s latest experiment certainly sounds a lot like a version of one. The ...

Connecting with younger consumers is a priority for many brands right now, with studies showing Gen Z’s spending power amounts to roughly $143 billion. One popular way to get close to this ...

TikTok is making its metaverse play — taking a page from rivals like Apple and Snap with the launch of TikTok Avatars. TikTok Avatars is “yet another way for people to showcase their individuality” on ...

Snapchat is going all out on filters and features ahead of the FIFA World Cup to allow users show support for their teams. Using the new features, you can virtually try on jerseys, dress up your ...