Ikea is utilising a novel approach to attracting a new generation of workers: it has created a virtual store in the popular video game Roblox. The Swedish furniture company is launching a campaign ...

Home furnishing brand IKEA has partnered with global platform Roblox to launch a virtual store - and they're hiring players too. The collaboration, titled "Careers done different" aims to attract a ...

In the real world, Ikea stores are designed to be labyrinthine. Still, the company’s pixelated virtual shop beats them all. Not only is there no way out, there is no outside. So why do nearly 200,000 ...

Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

Ikea is opening a new store, and is hiring some workers to help. Best of all, it’s fully remote. The catch? It’s in Roblox. The Swedish home furnishing company announced on Monday that it’s launching ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

A recreation of an Ikea store in Roblox. In 2023, Ikea faced a challenge. In a tight labour market, job applications were declining and the traditional approach to showcasing employer benefits wasn’t ...

Applications are open for Ikea’s store in Roblox, which opens in the virtual platform later this month. The gaming experience, called The Co-Worker, promises to show the range of roles available at ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

IKEA is offering paying roles at a virtual furniture store inside Roblox. Why? I don't know but I sort of want to apply. The Co-Worker Game is being launched in Roblox on June 24th, allowing a few ...

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