Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

As platforms like Roblox and Fortnite explode, players are evolving into developers, transforming gaming into a ...

Players don't just log in casually; they spend hours building, playing, and socializing in Roblox's virtual worlds ... or a branded portal that leads players into a virtual store. These ads blend into ...

Ikea is opening a new store, and is hiring some workers to help. Best of all, it’s fully remote. The catch? It’s in Roblox. The Swedish home furnishing company announced on Monday that it’s launching ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have ...

Roblox has traditionally been most popular among kids and pre-teens, despite it claiming to be a “platform for all ages.” Now, in a departure from its family-friendly reputation, the company says it ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...

It will make it easy to build new game environments on the platform, even if you don’t have any design skills. Roblox plans to roll out a generative AI tool that will let creators make whole 3D scenes ...