Houston Chronicle

What Does CPM Stand for in Advertising?

The advertising acronym CPM stands for "cost per thousand impressions," which is a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. A publisher's ...
Houston Chronicle

What Does the CPM Matrix Do?

CPM, or the CPM Matrix, stands for Competitive Profile Matrix and is a powerful strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and ...