Oh no, I just got word of yet another "big" change to another of the partner programs from a CRM vendor we work with. I'm not going to name the CRM vendor. But I can tell you this: you've heard of ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

Taking a step back from analyzing the news, Forrester Research has created some instead, unveiling a new best-practices framework for CRM with its FastForward self-assessment format. The framework, ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

Skincare and cosmetics brand SK-II has appointed Huge, IPG's experience design and digital agency, to develop, launch and manage its new global CRM program following a competitive pitch. As agency of ...

World-class customer service is not simply a matter of smiling employees who say “please” and “thank you.” Everything your customer sees, hears, or touches impacts their experience. “Everything speaks ...

CRM helps, but healthcare AI needs context, compliance, collaboration and continuous learning to transform patient care.

If you own Salesforce (CRM) or are just keeping an eye on it, this past week has certainly given you something to think about. The company just released a series of headline-making updates: quarterly ...

McDonald's CRM program may just prove to be a great case study for when a CRM program costs more than it helps McDonalds is preparing to launch a full-scale CRM program later this year or early next ...

Salesforce, Inc. (NYSE:CRM) ranks among the hot stocks to invest in right now. With a price target of $305, BNP Paribas Exane ...