“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It's an important step in how AI can improve daily ...

Anyone with experience running a business should know lack of organization leads to mistakes and missed opportunities. Valuable data is lost or never collected. The sales team lacks actionable ...

Predictive Analytics isn’t all math; some of its basic concepts can deliver huge gains from any Customer Relationship Management program. Growth-focused SMEs, without enterprise-scale budgets, want ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

It is easy to find hundreds of CRM implementations these days, but identifying the companies that have been able to use these implementations for greater business advantage with customer relationships ...

McDonald's CRM program may just prove to be a great case study for when a CRM program costs more than it helps McDonalds is preparing to launch a full-scale CRM program later this year or early next ...

Software giant Salesforce ($CRM) has expanded partnerships with OpenAI (PC:OPAIQ) and Anthropic (PC:ANTPQ) to integrate their ...

A guaranteed way to increase your company’s sales is to have a system in place to manage your sales activities. Having a custom relationship management (CRM) system that is easy and gets used by the ...

The use of customer relationship management is commonplace in both business-to-consumer and business-to-business companies. BuyerZone, an online B2B lead generation company, reports that 56 percent of ...

Skincare and cosmetics brand SK-II has appointed Huge, IPG's experience design and digital agency, to develop, launch and manage its new global CRM program following a competitive pitch. As agency of ...